The Accendio music video for IVE just came out (and I have it on loop)!
It’s time to breakdown the story and some potential theories/fan head canons from this music video written and directed by Yu Kwang Geong!
Now remember, this is just my interpretation. Feel free to discuss with me and many others on the IVE fan Discord!: https://discord.gg/ive
The Storyline
We start off with five out of six of the girls in the swimming pool staring at our main character of this music video: Gaeul.
Gaeul seems to be afraid of the water for whatever reason, evident with her little floatie and her dead expression (it’s okay Gaeul, I don’t like swimming that much either). The girls dive down for a little bit and them time goes by, they then come back up to Gaeul missing and her pool floatie just on the ground. They try to look for her in the house, calling for her (Thirteen times!) and even call her phone which is found near a river somewhere.
Gaeul then immediately returns seemingly running (and biking) for her life with a magic wand. The girls inspect the wand, then all of a sudden BAM! They become magical girls (Wonyoung fell again… shoutout to the Big Big Stage meme). I find the scene that zoom’s into Yujin’s heart very interesting. Probably means that the magic is just 100% in their heart! Then our of nowhere, a receipt just comes into existence, telling them “IF YOU PROTECT THIS MAGIC WAND UNTIL 12 AM, YOU WILL GAIN THIS MAGIC FORCE”
Introducing EVIL IVE (EVI)
OUT OF NOWHERE AGAIN- a group of evil IVE clones jumps down like ninjas taunting the scared members (specifically Gaeul). The taunt by Yujin is so adorable by the way.
It immediately cuts to 4 hours ago, where we find out Gaeul runs away for feeling left out, then immediately finds a gate with five different-looking versions of the other girls. She sneaks in and steals the wand (in the funniest way possible) and probably her bike too in order to get away, however, EVI is able to track Gaeul through a magic mirror and able to chase her down.
The Fight/Choreography
They all then teleport to a new setting with new outfits (real IVE has red hair now and EVI is more dressed in black with a little bit of white and red on Yujin’s tie). THEN THEY HAVE A DANCE BATTLE… UNTIL THEY THEN START FIGHTING.
Now these fight scenes are absolutely crazy, they’re very elegant and there’s a sense of urgency with a fancy clock ticking towards midnight shown very frequently. My favorite part is where evil Leeseo just gets yeeted HAHA! Evil Gaeul also gets yeeted before the real Gaeul opens a portal where she puts the wand IN THE FRIDGE!
That’s when Wonyoung snaps and the evil versions of IVE are defeated, with their clothes flying in a spiral before finally landing to reveal that EVI has all turned into mice (just like me for real).
The Ending
When the music stops we are taken to a hilarious frame of the girls looking into the fridge to see that the magic wand is missing and it is past midnight.
The wand is then found on a beach by a young girl who is excited to show her mom her new wand that says “Accendio” on it.
They then cut to the same magic mirror shown previously by EVI showing that IVE is tracking the next magical girl.
What It Means (My Opinion/Subject to Change)
Accendio is a song about temptation and wanting to admire something while being mindful of its dangers. Accendio means to light on fire, therefore, the main chorus (translated) “cast a spell Accendio” refers to casting a spell to burn maybe an alluring/addicting but dangerous relationship or situation. This song shares a lot of similarities to Love Dive, but takes it a step further with its fast pace and electronic hip-hop style emphasizing stronger emotions.
The lyrics tie into the music video by being about Gaeul succumbing to her temptations of stealing the wand (and maybe bike too) to most likely impress the girls, and then facing the consequences of her actions when EVI comes for her and the rest of IVE. Of course, since she started it, she also ends it by taking down her evil clone and sealing away the wand in the cold fridge.
The wand disappearing despite the girls accomplishing the goal of protecting it until noon, possibly symbolizes that (whether they like it or not) they needed to pass it on to eliminate the target on their backs from conflicts such as EVI. They still get to keep the cool mirror though.
Some people are saying that the real IVE’s outfits are from Off the Record’s outfits, while EVI’s outfits are from Baddie. So people theorize that maybe some timeline with IVE mv lore is coming up. But who knows? Let’s discuss anywhere! My name’s AC Chilling, and I’m signing off.